CampaignFoundations.com

Working with the media requires the ability to operate in real time. News worthy has a short shelf life. News becomes history while the ink is drying.

Your press secretary should not have to wait on your web mistress to get their approved materials posted to the campaign website. And with the Drupal content management system, that is no longer an issue.

With Drupal, your press secretary can publish content directly to your website. In fact, any campaign volunteer or staff member you choose to extend those privileges to can have the access, as appropriate, to get your campaign's message straight to the browsing public.

To learn more about how easy it is to post content to your new website, see: Posting Content by the Numbers.

Getting your latest press releases up on your website will help your visitors know they have reasons to return to your site again and again. But voters today also expect you to communicate with them by email.

Our Campaign Hosting Package, Basic, comes with pre-configured lists, hosted at your domain name, ready for your campaign's use. Three of those are meant to support the work of your campaign's press secretary.

Out of the box, we provide a distinct list for you to use in communicating with the working media. Another one for the public who wants your campaign's news. And a third list, weekly-updates, for folks who want to hear from you, but not too often.

Your web site has to be kept up to date, but that's only a start. Make sure you use your email lists as well to stay in touch with your supporters and the public.

Our Basic Hosting Package comes packaged with eight lists preconfigured for your campaign. Our subscription forms are ready to link from your site so you can feed website visitors directly into your lists as subscribers.

Engaging your campaign supporters on line means you must both

(1) be careful not to abuse their consent to send your materials to their inbox; and

(2) that you must honor their intent to subscribe by not ignoring them.

Use this medium to send traffic appropriate in content and volume to your subscriber's expectations and it will be reflected in your real world campaign as increased contributions, volunteer engagement and turn-out at events and at the polls.